Snobbier Than Thou

Michael Bérubé beautifully takes down Benjamin Schwarz's critique of "Mad Men."

There really should be a name for this kind of criticism. Begging Amanda’s pardon, this is not merely about “feeling superior to the writers of ‘Mad Men,’” though it certainly is that. It’s also about feeling superior to the rest of the show’s audience, who are clearly insufferably middlebrow, like that Charlie Rose fellow, “who can always be counted on to embrace the conventional wisdom”: “not just Rose but also Mad Men’s affluent, with-it target audience are particularly susceptible to liking what The New York Times’ Arts and Style sections tell them to like (30-plus articles in two years!).” Unlike the Arts and Style sheeple, however, Benjamin Schwarz likes this extraordinarily accomplished show—but for the right reasons.