A Movie Log

A blog formerly known as Bookishness

By Charles Matthews

Wednesday, October 14, 2009

Bloggers Can Relax (for Now)

Re: this post. The FTC tries to reassure bloggers that it's not out to get them.
"We are not going to be patrolling the blogosphere," {Mary Engle, associate director for advertising practices at the FTC's Bureau of Consumer Protection] said. "We are not planning on investigating individual bloggers." Engle stressed that the guidelines are just that – guidelines. “They are not rules and regulations, and they don’t have the force of law,” she said. “They are guidelines intended to help advertisers comply with Section 5 of the FTC Act,” which covers unfair or deceptive practices.

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