A Movie Log

A blog formerly known as Bookishness

By Charles Matthews

Tuesday, October 13, 2009

Book 'Em

Edward Champion reports that the FTC is going after bloggers who review things (like books).
This morning, the Federal Trade Commission announced that its Guides Concerning the Use of Endorsements and Testimonials would be revised in relation to bloggers. The new guidelines (PDF) specified that bloggers making any representation of a product must disclose the material connections they (the presumed endorsers) share with the advertisers. What this means is that, under the new guidelines, a blogger’s positive review of a product may qualify as an “endorsement” and that keeping a product after a review may qualify as “compensation.”


Markos Moulitas exposes the absurdity of this policy.
So stupid. You "could" sell it. If you buy a gun, you "could" shoot someone with it. If you purchase a knife, you "could" stab someone. If you open up a stock trading account, you "could" engage in illegal insider trading. If you buy shoes, you "could" use them to run away from a crime scene. If you get an accounting degree, you "could" use that knowledge to launder drug money. If you take a job at the FTC, you "could" become a blithering idiot.

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